Far be it from us to slam good intentions but…
“Bid on a series of limited edition Perfecta espresso machines etched by world-renowned artists.” – De’Longhi
“Its one of the world’s most sought-after espresso machines and a testament to Italian design. In fact, more than one person has called the De’Longhi Perfecta a work of art. Now we are incorporating the world of art into this stunning machine with the De’Longhi Artista Series. Artists from around the globe have had their art laser etched onto an extremely limited run of Perfectas. The rare machines are being auctioned to the public online, with proceeds benefiting Oxfam America, a charity dedicated to the fight against poverty. Its an idea worth raising a glass to – we suggest espresso.” – www.delonghiusa.com
Lets examine this:
De’Longhi has partnered with “Artists from around the globe” to create the De’Longhi Artista Series, a limited edition line of customized Perfecta Super Automatic Espresso Machines. The machines will be auctioned off two at a time over the course of a weeklong auction next month.
In this initiative’s defense, a portion (whatever that means) of the proceeds from each Artista Series Perfecta will go to Oxfam America, an international relief and development organization working together with individuals and local groups in more than 100 countries to save lives, help individuals overcome poverty, and fight for social justice. Nevertheless, notwithstanding Machiavellian philosophy, it seems there is another pressing issue: the common [mis]understanding of what an artist is.
But please don’t misunderstand us! Regardless of the fact that having had copious experience working with and for charitable organizations we think that many of the methods currently employed to alleviate poverty need to be rethought, we do agree that 2.5 billion people living in poverty and the purported fact that a child in the third world dies every 3 seconds is disgusting. However, what we also find disgusting, albeit on a different scale, is that series’ like this one from De’Longhi are preventing the majority of people from understanding art because due to the proliferation of companies that confuse the issue, when asked what art is, this is what the majority of people call to mind.
Below are all the machines:
Nicole Miller. Inspirations include foreign culture, architecture and contemporary art.
Kristina Collantes. Inspirations include Japanese prints and textiles, Jillian Tamaki and Merry Melodies.
Damien Correll. STEP inside design magazine’s emerging talent 2007.
Mario Hugo. Grafik magazine’s illustrator of the year 2007.
Jonathan Calugi. Inspirations include children’s books, typography and (wait for it) love.
Maria Vittoria Benatti. Inspirations include fashion and shoes.
Michele Toffalori. “My work is inspired by nature. The environment is great, but not easy to reach”
Mike Perry. Computer arts ground breaking artist 2007.
Kelly Hoppen. Lloyds TSB first woman award and Homes & Gardens Design.
Guy Bedaria (of John Hardy Jewelry). Inspirations include nature and architecture.
Groans of despair.
This post was contributed by Thomas Hollingworth.